When I Opened My Eyes I Was a Superstar - Chapter 48
# 48
Rendez-vous (2)
***
Meeting room of the fan-marketing team. This was Dowook’s second visit.
Team leader Joanna called Do-wook separately regarding the Yoosung Electronics model issue. It was for detailed explanation.
While Team Manager Joanna was away due to a sudden phone call, an intern came in and asked Do-wook if he would like to have coffee.
“I don’t drink coffee… can I ask for a glass of water?”
“sure!”
At Dowook’s request, the intern blushed and nodded vigorously.
Hit Entertainment had to urgently add staff due to KK’s successful debut and subsequent activities. The situation was different from the original expectation that one person would be enough for KK’s fan-marketing team for the time being. The number of fan club recruits alone was enormous.
Even though Do Ra-hee was a professional with a lot of experience in fan marketing, she alone was not enough.
It was also difficult to add other team members. This was because Do Ra-hee had already left Monster and started working for KK.
So, first of all, the fan-marketing team selected an intern as a member of the team under Dora-hee. Additional recruitment was also being considered.
As for the album production team, as KK’s album activities became more active, the situation was not much different and they had hired one person.
“Here…”
Not long after asking for water, the intern came back and placed the glass in front of Do-wook.
“thank you. “I’ll drink it well.”
When Do-wook greeted her, she said, ‘As expected, Do-wook’s personality was real!’ I laughed, making a hasty decision in my mind.
She tried not to show it, but she couldn’t help but want to see Dowook a little more, so her steps slowed as she walked backwards toward the conference room door.
In fact, she was a big fan of KK. As I had a history of being a fan of other idols, I was preparing for a job with the goal of working at an entertainment agency, and right before I graduated, I found a job posting at Hit Entertainment and applied without hesitation.
Hit Entertainment’s competition was fiercer than ever. Of course, Hit Entertainment’s vision was clearly revealed through KK’s success. Meanwhile, there was support from talented ‘older sister fans’.
One of them was her, and she was hired as a graduate of the so-called SKY University, overcoming a competition rate of several tens to one.
The conference room door burst open before the intern, who had lost sight of Do-wook, could open the door.
Joanna was the team leader.
“I got an urgent phone call. “I’m sorry for keeping you waiting when I’m busy.”
“No, it’s okay.”
Although she had only been an intern for two weeks, she was quick-witted and already had a good understanding of the inner workings of the fan-marketing team.
Dora-hee knew that she was a fan of KK, but Joanna was not.
In fact, as a fan-marketing team, it is important to know the minds of fans best, so some agencies aimed to hire fans. However, in such cases, there were many cases where the distinction between construction and construction was not possible.
What Joanna hated most was people who couldn’t distinguish between construction and construction. I wouldn’t necessarily reject you just because you’re a fan, but it was obvious that you would be observed more eagle-eyed for no reason.
“Why are you standing like that, intern?”
“Oh no.”
The intern bowed his head like the wind and said hello, then went out the door like a bullet and closed it without even a rat or a bird noticing.
Joanna laid out the PPT materials she received from the Yoosung Electronics marketing team related to the ‘Rendezvous Project’ on the table and handed them to Do-wook to look through them.
In fact, I knew almost all of the content, but I was from the consumer’s perspective, and as a performer, it was my first time seeing the internal data.
Dowook carefully looked through the data.
If Do-wook was an ordinary 19-year-old, Joana would have shown him not the PPT data delivered from Yoosung Electronics, but rather the data that Team Leader Joanna had summarized for internal sharing.
However, Team Leader Joanna has closely watched Do-wook’s actions from his debut until now within the company and has already had conversations with him about goods. Regardless of his age, Joanna acknowledged that Dowook had a better understanding of the entertainment industry than most employees.
It was a PPT containing a comprehensive explanation of Yoosung Electronics’ art-related marketing project, and it included samples of popular singers’ songs in the Apollo model.
Dowook said after reading all the data.
“It’s so amazing that KK’s song is included in all new Apollo models.”
“I worked hard to meet the conditions.”
“Ah… thank you for your hard work.”
“I did it because it was a good thing for the company, so I don’t even have to be grateful. Should I actually be thankful for this Rendezvous project?”
“yes?”
Dowook asked back.
Team leader Joanna explained to Do-wook why he was selected as a model.
The Yoosung Electronics marketing team was originally concerned about Do-wook, who is an idol member with excellent singing skills, a vocalist in a band, and a visual, and is also good at singing. In terms of purpose, it was right to choose a band vocalist, but he lacked star quality.
The people at the top of Yoosung Electronics were more inclined toward a band vocalist that suited the purpose of the project.
At a time when opinions on model casting were divided and confusion arose, the CEO of Yoosung Electronics made his decision with Do-wook.
“Are you President Lee Cheol-ho?”
“So, I heard you were seen at the fashion show. “The president’s secretary’s office even sent me a cell phone.”
“yes. As if just passing by for a moment.”
“I was impressed by the runway, and after chatting with her a few words, I was convinced that it would be a good idea to use her as an advertising model.”
“I’m sure…”
“Because it’s true that there is an attractive power that can never be felt by people of the same age.”
Trust also increased, team leader Joanna added. Do-wook was a little surprised that team leader Joanna viewed him so favorably.
Joanna explained the terms and content of the advertisement. The purpose of this advertisement was not to make money anyway. The title of Yoosung Electronics’ advertising model was enough.
The content was as Do-wook knew. Members of the ‘Rendezvous Project’, comprised of artists from various fields, will express what they can express under the theme of ‘Youth Passion Dream’.
And the entire process is captured on video and becomes an editorial advertisement and music video.
‘The most important thing is the advertising music. The jazz pianist will rearrange it into a jazz piano piece and insert it into the interlude, and the b-boy will dance to match it. Graphic designers will fill advertisements and music videos with images that fit the theme and song.’
Singer Dowook’s role was to sing the composed songs.
However, the music that is the basis of all work will later be branded as a plagiarized song. After taking a sip of water, Do-wook asked Joanna.
“That project music… has the song been released?”
“It looks like they are still recruiting a Korean genius composer living abroad to receive a song.”
“Is that person… okay?”
“They keep saying it’s a slump. So the schedule is being postponed. I was very full. “Is this a ploy to keep raising the price?”
Only then did Do-wook understand a little. A composer who was in a slump was paid a lot of money to participate, so he was cornered and committed a terrible act of song plagiarism.
Of course, no matter the situation, plagiarism was unforgivable.
“I wonder if it would be a good idea to send my song to Yoosung Electronics.”
At that moment, Joanna’s eyes sparkled. under! Joanna laughed as if she was shocked.
This was Dowook’s strategy to turn opportunities into opportunities and even crises into opportunities.
‘Recommending a different composer to change a song may seem presumptuous. However, saying you want to participate in a song is a slightly different matter. If the purpose of this project is truly to be a work created through the ‘direct participation’ of young artists, it would be more in line with the purpose.’
After checking team leader Joanna’s reaction, Do-wook was convinced that his thoughts were right.
“Very clever. Of course there are songs prepared, right?”
Of course, Team Leader Joanna said this because she thought Do-wook made this suggestion to make himself stand out.
Whatever the purpose, it is true that we are ultimately greedy to achieve good results. Team leader Joanna was someone who benefited as much as Do-wook did well.
“Yes, there is a song I wrote that might suit you.”
Dowook already knew the quality of the song by the composer whom Yusung Electronics originally contacted. He was confident that although the song he made separately may not be of the same quality as ‘Very Sorry’, which he edited together with producer Yong Soo-cheol, it is of comparable quality.
I was really fortunate to be able to work on various songs until dawn while preparing the repackage album during my travel time.
‘If it’s a song of the same quality, it would be natural to choose the more meaningful and proactive one.’
Team leader Joanna answered, raising the corner of her mouth covered in dark red lipstick to one side.
“Okay, send it. “I’ll suggest it to Yoosung Electronics.”
Fortunately, the response from the Yusung Electronics marketing team was very positive.
It was difficult to find a composer. The offer made by Hit Entertainment and the song Dowook sent right before I contacted him for a larger down payment were something I couldn’t help but welcome.
The quality was also great. The Yoosung Electronics marketing manager praised Do-wook, saying that he was the perfect fit for the ‘Rendezvous Project’ they were looking for.
That’s how Dowook participated in the ‘Rendezvous Project’ as a singer and composer.
***
“hello.”
“You know me, right? man to man.”
“Obin… senior?”
“Oh, yes! nice to meet you!”
Obin held out his hand for a handshake. Nice to meet you, nice to meet you~! It seemed like he was really happy to meet Do-wook, as he said it over and over again. At first glance, Obin had a large, well-muscled body and looked like a large dog.
Do-wook hesitated for a moment out of embarrassment and then held Obin’s hand. Obin held Dowook’s hand tightly and shook it vigorously.
‘Why is Man-to-Man Obin here… Is he from a b-boy background?’
I remembered that Obin used to be a b-boy. Originally, another B-boy would have participated in the advertisement.
However, as the advertising model was decided to be Dowook, not a band singer, Man to Man’s Obin, who is not a member of the B-boy team, was also selected as a B-boy candidate.
It was quite expected that there would be a backlash from Ara Entertainment, asking why KK can do it but not us. Even though Ara Entertainment was a large agency, there was nothing to fear from Yoosung Electronics, but they did not want to give the impression to officials or the public that they were only supporting Hit Entertainment.
The reason why Yusung Electronics became this way was to push for star power and enjoy a greater publicity effect than the intended purpose.
‘A lot of things are changing. It may become increasingly difficult to predict…’
The marketing manager introduced the others to Do-wook, who greeted Obin.
“This is jazz pianist Hul Kwon and this is graphic designer Naeunsu Na.”
“It’s an honor to meet you. Nice to meet you.”
Naeun-su laughed and clapped at Do-wook’s words. From Man to Man member Obin to KK’s Do-wook. He was happy and said it was amazing to see a celebrity with his own eyes.
“I am more honored!”
When Naeunsu laughed, Obin smiled cheerfully and offered to give her an autograph.
The marketing manager smiled and introduced Dowook.
“As you all know, this is Kang Do-wook, a member of KK and our project composer and singer.”
“i look forward to.”
Dowook bowed his head.
“Are you the one who composed this song?”
He was a jazz pianist named Hul Kwon, who was famous for his harsh evaluation of music. Kwon Hyul played a song on his phone.